Sharon
Tzfoni

Sharon Tzfoni is head of the firm’s Gulf Desk. His remit includes extending the business reach into the Gulf region. Sharon focuses his practice on delivering the firm’s solutions to clients in the Arabian Peninsula as well as assisting NBA’s Israeli clients with their activities in the Gulf markets.

As a practicing corporate/commercial lawyer and a former representative of the Prime Minister's Office (PMO) in the Gulf, Sharon brings vast experience in international business as well as extensive knowledge of the Gulf region. From 2009 - 2012, he served as a Liaison Officer at the PMO. Prior to that, Sharon served as a Second Secretary at the Ministry of Foreign Affairs of Israel, first in Doha, Qatar, and later in Stockholm, Sweden. From 1993 to 2004, he served as a Special Agent at the PMO of Israel in several countries including Egypt.

Having worked and lived in the Gulf, Sharon is fluent in Arabic and has a deep understanding of the local culture, mentality, and business practices. Combining this unique experience with his legal and business expertise, he is able to provide unparalleled guidance to clients seeking expansion into the Gulf region and Gulf clients looking to invest and do business in Israel.

Sharon joined the firm from Tadbik, a global industry leader of advanced packaging solutions, where he served as the company’s GC, focusing on cross-border projects, large-scale commercial transactions, and regulatory affairs. Prior to that, he was a lawyer in a commercial department at one of Israel’s leading law firms.

In the military, Sharon served as an IDF combat soldier in "Sayeret Yael" of the Engineering Corps and was discharged with the rank of Staff Sergeant.